Google keeps changing its search algorithm every year and this change could be approximately 500-600 times. However, most of these changes are minor. Google also calls out the major update that seems to significantly affect the search engine results. One of these major updates is Google Penguin which was very first announced on April 24, 2012 (Penguin 1). All those Websites that seem to violate the rules and regulations of Google Webmaster have to face significant drops in their search engine rankings after this Penguin update.
Here is when the immediate next Penguin updates were released:
- Penguin 2 – Penguin 1.1 – May 25, 2012
- Penguin 3 – October 5, 2012
- Penguin 4 – Penguin 2.0 – May 22, 2013 (it was very fine targeted to the page level)
Let’s now have a look at the updates from the current year, 2013:
- August 20 – unnamed update and unconfirmed by Google
Drastic ranking flux occurred at top three rank places
- August 6 – ‘in-depth articles’ update
Dedicated to long form, quality content of articles
- July 26 – unnamed update, unconfirmed by Google
Significant ranking changes over the weekend
- July 19 – ‘Knowledge Graph Expansion’ update
Queries related to knowledge graph (KG) entries tremendously increased overnight
- July 18 – Google Panda recovery
Confirmed by Google but was not confirmed of being a totally new update
- June 27 – ‘Multi-week’ update
The period between June 12 and second week of July showed immense ranking changes but this update was not very clear
- June 11 – ‘Google Panda Dance’ update
It was confirmed that Google Panda rolls out every month over 10 to 30 days; the update was named ‘Panda dance’
- June 11 – ‘payday loan’ update
Targeted to extremely spammy results; specifically related to payday loans, porn, etc.
- May 21 – ‘Domain Crowding’ update
For controlling the crowding of domains in search engine rank pages
No exact nature of this update was known but a number of sites experienced loss in traffic
- March 14 – Google Panda update 25
The last Panda update before it gets integrated to a core algorithm
- January 22 – Google Panda update 24
This very first ‘official’ update of the year 2013
Company Profile
Maximize the potential of your business on Internet! Internet marketing is the best way today to drive lost of traffic to your business. Webplanners is a leading Internet marketing/SEO firm in Melbourne – we provide a complete range of services in SEO, PPC/AdWord marketing, Web designing, and Web development.
For more information please contact us
